PRESS KIT

Mike Normant

As a former Head of Learning & Development at two companies, a leadership coach and founder of Coach Your Self Up, it’s been amazing to witness – and be part of – the explosive growth in the use of coaching in business.

While traditionally reserved for senior leaders, new “scalable” coaching models are aimed at making coaches available to employees at all levels. And I believe that the emerging concept of self-coaching offers the most inclusive vision and is the most scalable of all. After all, who couldn’t use a little coaching help from the person we talk to the most…that is, ourselves?

This page provides information and resources that may help you in deciding whether I’m a fit for your audience and/or preparing for our conversation. Feel free to reach out with any questions. Thank you.

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Titles (use one or multiple)

  • Founder and CEO of The Unlimit Group
  • Creator and Author – Coach Your Self Up
  • Executive Coach and Leadership Trainer
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Sample Discussion Topics:

  • Self-Coaching – Driving Sustainable Behavior Change
  • Self-Coaching – A Powerful New Tool for Organizations
  • Managing Attention – A Superpower for Life
  • Behavior Change – You’ve Got to Do the Inner Work
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Up to 10 tags that describe Mike and/or his expertise:

  • Personal Development
  • Personal Growth
  • Personal Leadership
  • Self-Improvement
  • Self-Coaching (new tag)
  • Leadership Development
  • Career Development
  • Leadership Coach
  • Executive Coach
  • Thought Leader

Approved Bio Copy

Roughly 25 words

Mike Normant is an author, executive coach, and leadership trainer, with a 25-year corporate career that included running global Learning & Development at both eBay and ServiceSource.

Roughly 50 words

Mike Normant is an author, executive coach, and leadership trainer, with a 25-year corporate career that included running global Learning & Development at both eBay and ServiceSource. Mike’s current purpose is to help as many people as possible achieve more of their potential through heightened self-awareness.

Roughly 100 words

Mike Normant is an author, executive coach, and leadership trainer, with a 25-year corporate career that included running global Learning & Development at both eBay and ServiceSource. He is also the creator of Coach Your Self Up, a training program that teaches self-coaching skills to help individuals make lasting behavior changes in support of their career and life goals. Following his own personal transformation, Mike created this program in service of his purpose: to help as many people as possible achieve more of their potential through heightened self-awareness.

(Optional personal additions – use some or all)

Mike was born and raised in the San Francisco Bay Area.

Mike has an Electrical Engineering degree from the University of Notre Dame.

Mike loves being outdoors and enjoys hiking and walking.

Mike loves live music, especially jam bands, and sees about 25 shows per year (at least he did pre-Covid)

Interview Questions

1.     What is self-coaching and how did this idea come to you?

2.     What makes you believe that “you are your most important coach”?

3.     You say that self-coaching helps people shift self-limiting behaviors. Can you say a bit more about that?

4.     How does self-coaching align with the current trends around growth mindset and/or neuroplasticity?

5.     Managing Attention is a core component of your self-coaching approach. Why is that important and/or how does that align with mindfulness practices?

6.     In your book you write that we are all swimming in a sea of stories yet often don’t recognize that. What do you mean by that?

7.     How do you define “deep stories” and how do they come into play when addressing behavior change?

8.     Can you say a bit about how you help individuals bring these ideas to life, to take this from a nice concept to real results?

9.     Can you share an example success story from people that used self-coaching to make a significant positive shift in their life?

10.  Why do you believe that self-coaching will become a “big thing” in the coming years? (or, Why do you think the time is right for self-coaching?)

11.  (Org audiences) How do you see self-coaching helping organizations create a coaching culture?

12.  What are one or two things our audience can start doing immediately with self-coaching?

Tips for Our Discussion

  • Mike is a pioneer / thought-leader in bringing self-coaching to the world. He can speak about it with respect to individuals and/or organizations.
  • Ideal audiences would be either individuals interested in their ongoing personal development or leaders within organizations looking for innovative ways to support the development of their people. 
  • Individuals can learn how self-coaching skills can drive lasting behavior change, even where they thought change was impossible (e.g., not speaking up in group settings, not being able to say “no”, not being a good listener, etc.).
  • Organizational leaders can learn how self-coaching could be used to help their employees learn and grow personally – all while improving their performance and effectiveness. 
  • Mike can draw on experiences from his 35-year career, which includes 25 years inside corporations. He spent the last 15 of those years in senior Learning & Development (L&D) roles, including leading the global L&D function at eBay for 5 years. 
  • Mike struck out on his own in 2012 and tapped into his current purpose: to help as many people as possible to achieve more of their potential through heightened self-awareness. Mike does this through leadership coaching and his Coach Your Self Up program. 
  • Mike believes that self-coaching is a powerful idea that will become mainstream in organizations in the coming years. 
  • Many organizations talk about building a coaching culture, but then focus most or all of their efforts and investment on managers and above. Self-coaching can play a huge role in providing core coaching skills/ideas and self-awareness to employees at ALL levels. There will be MANY versions/methods of self-coaching and all will be rooted in helping people become more self-aware. It’s such an exciting idea to be involved with. 
  • Mike can talk about his journey in bringing this program into the world and/or he can do a cursory overview or deep dive into any aspect of his self-coaching approach. 

Prior Guest Appearances

Best Year of Your Life 2021 Summit Online Event

One of 40 long-form interview guest speakers during 10-day event

Hudson Institute of Coaching Annual Conference 2017

Plenary Session – Managing Attention: A Superpower for Life

Audio: https://www.dropbox.com/s/8ftkiw6imd2dqs7/Chic%20Speak%202.mp3?dl=0

Native Digital & Native Analog (now d'Skills in Action) Podcast
Looking for And Podcast - Episode 15
Hudson Institute of Coaching Annual Conference 2016

Breakout session – Self-Coaching: A New Engine to Drive “Strong” Coaching Cultures

Video: https://www.dropbox.com/s/xxt6amrk66u0njk/Hudson%20Conference%202016.mp4?dl=0